TikTok, a platform for sharing short videos, has launched new features for a better and safer user experience. The new features are intended to provide viewers more opportunities to discover fresh material and personalise their viewing experiences.
The Chinese tech giant has launched four new features to enhance the user experience, including Popular feed, a non-personalized feed of trending material suitable for users 13 and older; the ability to filter articles from For You feeds using specific terms or hashtags; Reset, a feature that lets you clear off the recommendations in your For You feed, Dispersion, an expansion of TikTok’s tests to diversify and secure recommendations globally.
The video platform also intends to roll out a Material Levels-based system for categorising content. It is a technique for categorising content that is frequently used by entertainment firms to determine how mature content is for audiences of various ages or with varying comfort levels for certain themes.
By identifying content that has made it past moderation, it is said to give an additional layer of protection.
“A maturity score will be assigned to the video to help prevent those under 18 from viewing it across the TikTok experience,” the platform said in a statement. “When the platform detects that a video contains mature or complex themes, for example, fictional scenes that may be too frightening or intense for younger audiences.”