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Apple abandons plans to increase iPhone production as demand falls.

Bloomberg News reported on Tuesday that Apple is abandoning plans to raise manufacturing of its new iPhones this year after an expected jump in demand did not materialise, citing people familiar with the situation.

According to Bloomberg, the company instructed suppliers to reduce efforts to boost assembly of its flagship iPhone 14 product family by up to 6 million units in the second half of this year.

Instead, the Cupertino, California-based business will try to create 90 million devices during the month, which is almost the same as a year ago and in accordance with Apple’s original prediction this summer, according to the source.

Apple did not immediately respond to a request for comment from Reuters.According to Bloomberg, demand for the higher-priced iPhone 14 Pro models is stronger than for the entry-level devices, and at least one Apple supplier is transferring production capacity from lower-priced iPhones to premium models.

Apple announced this week that it will begin producing the iPhone 14, which was released earlier this month, in India, as the tech giant shifts some of its production away from China.