Punjab Opens Tourist Helpline 1421

The Punjab Information Technology Board (PITB) and the Department of Tourist Services (DTS) have developed a universal helpline, 1421, for the guidance and grievances of visitors to the province.

The helpline was reportedly launched on Friday at the Arfa Software Technology Park in the presence of senior officials from both sides, including Punjab Tourism Department Secretary Ehsan Bhutta, Deputy Controller Hafiz Ghazanfer, PITB DG e-Governance Sajid Latif, Project Manager PTEGP Waqas Malik, and CCC PITB Joint Director Ali Zeb.

Ehsan Bhutta, Punjab’s tourism secretary, spoke at the occasion and announced the development of a dedicated staff to guide and direct guests, as well as providing security and services in the event of an unfavourable circumstance.\

He went on to explain that teams would be stationed at several tourist attractions throughout the day to help travellers. According to the information presented, the special tourism squad would have 106 personnel, including 11 female staff members, and up to 82 persons will work in the field.

The tourist squad would also be in charge of responding to visitor inquiries and complaints. The team will begin in Murree before gradually moving to other tourist destinations in Punjab’s North, Center, and South. Intensive training is now being performed to provide the team with the essential abilities.

In addition to introducing the 1421 helpline for tourists, the Department of Tourist Services (DTS) has enlisted Rescue 1122, the Institute of Hospitality Department, and the PITB for this purpose. These divisions work together to equip the team with the necessary skills.