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“A two-way flow is essential for the currency.”

Spotify Technology has launched an audiobook service in the United States, competing with Amazon’s Audible.Spotify customers in the country will have access to nearly 300,000 audiobook titles, according to a blog post published on Tuesday by the Swedish company.

Users will be able to browse the catalogue on the Spotify app and purchase through the website, similar to how Spotify subscriptions are purchased.

According to media consultant Omdia, the audiobooks industry was valued at $4.8 billion in 2021 and was predicted to increase at a 14% compound annual growth rate to $9.3 billion by 2026.Spotify has pursued an ambitious expansion strategy in order to augment its revenue from music streaming with other revenue-generating formats such as podcasts, on which it has spent more than $1 billion to add popular names such as Joe Rogan to its roster.