Get the Latest News Updates

Following Spider-Man: No Way Home, TikTok has officially partnered with The Legend of Maula Jatt.

The Legend of Maula Jatt appears to be taking Pakistan’s film industry to new heights, having become an epic hit before its release and sweeping the internet since the film’s first official trailer debuted on Sunday.

Bilal Lashari’s flawless direction was matched with breathtakingly flawless cinematography and a cast comprised of Pakistan’s most notable actors.

TikTok, the popular video app, has recently announced an official partnership with the most costly Punjabi film ever shot. This will be a first-of-its-kind film collaboration in the region. Previously, Sony Films’ Spider-Man: No Way Home collaborated with the video creation app.

TikTok has also established a Maula Jatt world H5 Page and a mesmerising filter, allowing fans to connect with this extravagantly epic action flick through personalised features.

The Legend of Maula Jatt is a film developed in collaboration with Geo Films, Pakistan’s largest media group and a vital contributor to the resurgence of cinema in the country. It is the first of its kind and aims to reach a wider audience.

Ammara Hikmat, the producer, has adopted a clever and cutting-edge marketing plan. Creators will be able to experience the best of the future film with numerous co-creation chances on the official TikTok App in the coming weeks.

“While globally studios are exploring TikTok because of its effective reach,” Ammara told the press, “this hasn’t been exploited proactively for pushing movie marketing locally.” We are adjusting to the way people consume material and believe that this collaboration will help our film reach new viewers. TikTok is become the perfect entertainment ally.”

Mahira Khan, who plays Mukkho in the film, posted an Instagram story with the Maula Jatt tiktok filter with the message “Mukho is on Tiktok!” As soon as Mukkho appeared on the filter, she got delighted and winked at the camera. Later that day, the entire cast was seen posing in the filter, including Hamza Ali Abbasi, Humaima Malick, Gohar Rasheed, and Faris Shafi.